Brand, design, and a little perspective from both sides of the bar. Attaboy helps hotels, restaurants, and bars connect the way they look, the guests they attract, and the experience they deliver.
Let’s talk ↗The brand. The menu. The ads. The reviews. The art on the walls. And whether the team knows what the hell the marketing report means.
I bring a designer’s eye and years in hospitality to the whole picture. I help businesses look better, reach the right guests, improve the experience, and build revenue. With clear direction and work that follows through.
Old school skills. An unreasonable number of Adobe layers.
Distinctive identities, menus, and campaigns built by a human with a point of view. No AI-generated artwork. Just thoughtful design, attention to detail, and 25 years of knowing when to push it—and when to leave it alone.
Your guests are telling you things. Let’s do something with them.
I bring reviews from across your platforms into one clear picture: what guests love, what keeps going wrong, and where the team should focus first.
From service and atmosphere to menu consistency, I look beyond the average rating to find patterns worth investigating. Then I help turn those findings into staff recognition, coaching opportunities, guest response guidance, and a prioritized improvement plan.
The goal is to rebuild trust, improve the experience, and support repeat visits and revenue.
Available as an initial review, with ongoing reporting and advisory support scoped separately.
A place should have some personality. Let’s find yours.
The right artist. The right photographer. Menu paper that actually feels considered. I help find the people, pieces, and materials that bring your concept to life—and make sense for your community and budget.
Where are people finding you? Where are you losing them? And what are you paying for that isn’t pulling its weight? We connect the channels, the message, and the available numbers to give you a practical way forward.
A full advertising budget doesn’t mean much if the tables are empty.
Attaboy helps hotels, restaurants, and bars decide where to advertise, what to promote, and how to allocate their budgets—drawing on Joshua’s track record of delivering advertising returns above industry benchmarks.
You’ll receive clear channel recommendations, spending priorities, and a measurement plan built around your business goals.
Included within the marketing audit or available as a standalone consultation.You have the numbers. Now what?
I help teams use AI to interpret charts, organize reporting, and turn recurring tasks into clear SOPs. Less time piecing things together. A clearer understanding of what needs attention and who’s doing what.
I translate between marketing and operations, turning reports and recommendations into clear actions the people running the business can actually use.
Book services individually or combine them for a fuller picture. Ongoing support, design, and implementation are scoped separately.
Across hospitality, design, art direction, and marketing, with experience in tech and beauty. From serving guests to building brands and leading creative teams.
Bars, restaurants, and hotels across New Orleans, Atlanta, Chicago, and Nashville. A broad perspective on what makes a place distinctive—and what helps it succeed.
Return on Google advertising spend across hospitality initiatives over roughly 10 months. Targeted spending and clear measurement, connected to attributable revenue.
Improvement in Google ratings through a review-led approach to guest experience, with associated revenue recovery.
Selected results reflect Joshua’s prior work. Return on ad spend compares attributed revenue with advertising spend, rather than profit. Outcomes vary by business and implementation.
Explore the design practice behind Attaboy.
Reality checks for modern hospitality.
✓ one out before your next shift.
AI for organization, research, and analysis. Human judgment, original thinking, and creative people still belong at the center of the work.
Read the story ↗The website, the menu, the playlist, and the reviews. A reality check on the details that shape a guest’s experience.
Read the story ↗I’m Joshua Atterberry. I’ve been a bartender, a server, a designer, an art director, and a marketing leader. Each role shapes how I look at a business.
I notice the playlist, the scent, and who greets me when I walk in. I pay attention to how a menu reads and how a room feels. Those details shape the guest experience—and I connect them to practical changes teams can make.
More about Josh ↗Tell me what’s working. And what’s getting on your nerves. Opening something new, rethinking the brand, or figuring out what your guests are really saying? Let’s start there.
Start a conversation ↗