An Attaboy concept / Brand identity + website design

A restaurant that doesn’t exist.A process that does.

Tequila Mockingbird is a fictional restaurant in New Orleans’ Marigny neighborhood, built to show how I approach a brand from the beginning. The palette. The typography. Artwork selected, adapted, and brought together into one identity. The details that carry from a menu to a website—and make it all feel like the same place.

Below is the concept in action: a serious kitchen, tequila-forward cocktails, and a little questionable behavior. Every piece considered, right down to the playlist.

Have something in mind? Let’s talk.
01 / The palette

A little imagination.
A lot of intention.

Cream gives the artwork room. Black sets the mood. Red calls for action. Yellow brings the noise.

✷
CREAM / BLACK / RED / YELLOW
02 / The type

Type with a
point of view.

A custom wordmark with character. Bold Barlow Condensed headlines. Arimo for the details you actually need to read.

Custom stacked Tequila Mockingbird wordmarkAN ATTABOY CONCEPT
03 / The artwork

A cast of
characters.

Artwork selected and adapted into a shared tattoo-inspired personality, with an eye you’ll recognize anywhere.

Custom brand artwork arranged around the central mockingbird: fish, sun, mouth collage, red star and moon, portrait, paper arrows, rabbit and matchbook.
04 / It comes together

Every detail.
On purpose.

The type, the palette, the artwork. A whole identity that carries from the first impression to the last round.

Let’s talk ↗
Mockingbird brand illustrationRed skull accent
01 / 04
The process / In motion

All the
small things.

Every element considered.
Typography with intention.
An actual designer.

Every detail. On purpose.

A brand with a point of view.

Considered typography, a deliberate palette, and artwork selected, adapted, and brought together into one identity.

A point of view beyond the visuals.

I researched regional Mexican food traditions and imagined how they might meet Gulf ingredients and a New Orleans setting. The result is a concept for a menu, bar program, and experience that feels connected from the first click to the last round.

Words by the designer, too.

I wrote the content to give the restaurant a voice as distinctive as its visuals.

The night follows you home.

A Spotify playlist concept lets guests take the sound of the restaurant with them.

Hospitality before you arrive.

Practical answers about planning a visit, splitting checks, and finding the crew’s favorite neighborhood spots.

Tequila Mockingbird / A fictional restaurant. A fully considered brand.Now, step inside. ↓
An Attaboy concept ↗

Marigny, New Orleans

Flying mockingbird with a red moon and star

A little bird told you.

EXPLORE THE MENU →

Tequila Mockingbird is a restaurant and bar in the Marigny with a serious kitchen and a loose sense of decorum. Seasonal dishes, tequila-forward cocktails, and a room considered down to the glass in your hand. The playlist hits. Dinner turns into another round. Good taste doesn’t have to behave.

The Gulf gets a say.

What we serve depends on what’s in season, how it’s caught, and how the fishery is doing. When a better choice comes in, the menu changes. We’d rather rewrite a dish than ignore what’s happening beneath the surface.

Smart as hell.
Off the menu.

Octopuses are curious, capable learners. We think they’ve earned a pass. You won’t find them on your plate.

Illustrated fish with an oversized eye

Tequila

We’ve said enough.

But we’ll pour a little more.

Bright citrus, a little heat, something smoky. Cocktails worth settling in for, whether you know your usual or need a nudge.

Hand-drawn tequila glass and citrus slice

Crescent Moon

Blanco tequila, hibiscus, grapefruit, fino sherry, lime.

Bright. Floral. Just enough bite.

Second Line

Reposado tequila, pineapple, dry curaçao, lime, chile tincture.

A little heat for the way home.

After Hours

Añejo tequila, amaro, cacao, orange bitters.

Stay for one more.

A little punk. A little soul. A taste of the room.

Sound decisions.Questionable volume.

TEQUILA MOCKINGBIRD ON SPOTIFY

PLAYLIST CONCEPT

Under our wing.

A few things to know. A few people who know.

Before you get here

A little heads-up.

What to wear, where to park, and when to come if you’d like to hear your date.

BEFORE YOUR VISIT +

Dress, parking, accessibility, and arrival details will live here in the finished concept.

At your table

Settle in. Settle up.

Bringing a group? Splitting the check? Somewhere to be afterward? Let’s sort that out before the first round.

PLAN YOUR TABLE +

Group arrangements and check preferences will be explained here before guests arrive.

Off the clock

Good taste gets around.

The people behind your favorite night out have a few favorite spots of their own.

FOLLOW THE CREW +

Staff recommendations will be added here. No invented local endorsements in this draft.

Little bird’s mailing list.

New dishes, good pours, and nights worth making a little noise about.

Demo only. No email is collected.