Brand, design, and a little perspective from both sides of the bar. Attaboy helps hotels, restaurants, and bars connect the way they look, the guests they attract, and the experience they deliver.
Find your next move ↓The menu should be readable. And clean. The playlist should belong in the room. Your website should make booking easy. And people should be able to find you in the first place.
I look at how it all works together, tell you what needs attention, and help you do something about it.
Old school skills. An unreasonable number of Adobe layers.
Distinctive identities, menus, and campaigns built by a human with a point of view. No AI-generated artwork. Just thoughtful design, attention to detail, and 25 years of knowing when to push it—and when to leave it alone.
Where are people finding you? Where are you losing them? And what are you paying for that isn’t pulling its weight? We connect the channels, the message, and the available numbers to give you a practical way forward.
A full advertising budget doesn’t mean much if the tables are empty.
Attaboy helps hotels, restaurants, and bars decide where to advertise, what to promote, and how to allocate their budgets—drawing on Joshua’s track record of delivering advertising returns above industry benchmarks.
You’ll receive clear channel recommendations, spending priorities, and a measurement plan built around your business goals.
Included within the marketing audit or available as a standalone consultation.You have the numbers. Now what?
I help teams use AI to interpret charts, organize reporting, and turn recurring tasks into clear SOPs. Less time piecing things together. A clearer understanding of what needs attention and who’s doing what.
I translate between marketing and operations, turning reports and recommendations into clear actions the people running the business can actually use.
If three guests mention the same problem, it’s time to pay attention. Online review analysis and a review of the guest journey reveal what people love, where concerns repeat, and what needs attention first.
A place should have some personality. Let’s find yours.
The right artist. The right photographer. Menu paper that actually feels considered. I help find the people, pieces, and materials that bring your concept to life—and make sense for your community and budget.
Book an audit or review individually, or combine them for a fuller picture. Design and implementation support are scoped separately.
Across hospitality, design, art direction, and marketing, with experience in tech and beauty. From serving guests to building brands and leading creative teams.
Bars, restaurants, and hotels across New Orleans, Atlanta, Chicago, and Nashville. A broad perspective on what makes a place distinctive—and what helps it succeed.
Return on Google advertising spend across hospitality initiatives over roughly 10 months. Targeted spending and clear measurement, connected to attributable revenue.
Improvement in Google ratings through a review-led approach to guest experience, with associated revenue recovery.
Selected results reflect Joshua’s prior work. Return on ad spend compares attributed revenue with advertising spend, rather than profit. Outcomes vary by business and implementation.
Explore the design practice behind Attaboy.
Reality checks for modern hospitality.
✓ one out before your next shift.
Let’s clear something up.A boutique hotel isn’t a smaller version of a big hotel.Treating it like one is usually where things start to go wrong.Boutique hotels win when they feel considered.When they feel human.When…
Read the story ↗And why it often disappoints operatorsRead time: 4 minutes (shorter than most sponsored posts)Let me guess.You’ve gotten the email. Or the DM.“Hi, my name is ___.”“I have 47,000 followers.”“I’d love to come experience…
Read the story ↗I’m Joshua Atterberry. I’ve been a bartender, a server, a designer, an art director, and a marketing leader. Each role shapes how I look at a business.
I notice the playlist, the scent, and who greets me when I walk in. I pay attention to how a menu reads and how a room feels. Those details shape the guest experience—and I connect them to practical changes teams can make.
More about Josh ↗Tell me what’s working. And what’s getting on your nerves. Opening something new, rethinking the brand, or figuring out what your guests are really saying? Let’s start there.
Start a conversation ↗