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Guest experience + reputation recovery

Praise. Problems. Patterns.It’s all in the reviews.

I help businesses understand what customers are saying, recognize their teams, and turn feedback into clear next steps.

Get a free first look ↗
01 / A place to start

The Review Audit.

I look beyond the overall score to identify what customers value, distinguish patterns from isolated comments, and give your team clear priorities.

What you get.

  • A review of customer feedback across selected platforms
  • Recurring praise, concerns, and patterns in plain language
  • Team recognition worth sharing
  • Practical priorities for the people running your business

The platforms, scope, deliverable, and pricing are agreed upon before work begins.

Ask about the audit ↗

Want to keep listening?

Ongoing monitoring, reporting, and a Monday team email are available as a separate engagement, shaped around your business and team.

02 / A look inside

One picture.
Two ways to use it.

A sample review tracker for marketing and management, followed by a quick Monday email for the whole team.

Illustrative concept · Fictional café + bakery · Sample data
Review tracker / weekly overview

your business.

Sample week · All review sources

FICTIONAL EXAMPLE
Total reviews20

This week

Average rating4.3 / 5

This week

Positive reviews16

4–5 stars

Negative reviews2

1–2 stars

The quick read

Strong week.
Two things to watch.

Guests continue to praise the host team. Pickup waits and the almond pastry deserve a closer look.

Shout-outs ✓

Maya + Jordan.

Give credit where it’s due.

“Maya made us feel at home, and Jordan helped us find a new favorite. We’ll be back!”

Fictional review example

the details.

Sample weekly view
What’s working ↑

A warm welcome.

Reviews praised the host team’s warm welcomes for two consecutive weeks.

What to watch ↓

Weekend pickup waits.

Two reviews mentioned longer waits during the weekend rush. Check the pickup handoff with the team.

What to watch ↓

Almond pastry.

Three reviews across two weeks mentioned it was dry. Share the feedback and check preparation and baking consistency.

Fictional example for illustration. Two reviews are neutral (3 stars). Ratings are grouped by stars; written reviews can include both praise and criticism. No live data or connected tracking.

03 / The approach

Listen closely.
Follow through.

Whether you run a restaurant, hotel, shop, or another business, the goal is the same: understand the experience and give your team a clear place to start.

01

Bring it together.

See guest feedback from across platforms in one clear view.

02

Find the patterns.

Understand what guests appreciate and where recurring concerns deserve attention.

03

Give credit. Give direction.

Get guest praise to the people who earned it, and turn recurring issues into priorities the team can discuss.

04

Make it move.

Give marketing and operations clear priorities and a useful way to follow up.

Why reviews matter

They’re reading.
Are you listening?

Your reputation reaches guests before they ever walk through the door. Here’s why it deserves your attention.

97% read reviews.

In a 2026 survey, 97% of U.S. consumers said they read online reviews when researching local businesses. That includes businesses beyond hospitality.

Source: BrightLocal, 2026 ↗
Reviews affect visibility.

Google says the number of reviews and positive ratings can help a business’s local ranking in Search and Maps. They’re part of the picture, alongside other factors.

Source: Google Business Profile Help ↗
Responses matter, too.

In a 2019 Tripadvisor and Ipsos MORI survey, 63% of participating diners said they were more likely to book when an owner responds to most reviews. The survey covered Tripadvisor users, not all diners.

Source: Tripadvisor + Ipsos MORI, 2019 ↗
81% read reviews before booking a stay.

In a 2019 Tripadvisor and Ipsos MORI survey, 81% of participating travelers said they always or frequently read reviews before booking accommodations. The survey covered Tripadvisor users across 12 markets.

Source: Tripadvisor + Ipsos MORI, 2019 ↗
04 / What it makes possible

Good feedback shouldn’t
sit online.

Know what guests appreciate. Notice problems sooner. Give the team credit and give leaders a more useful way to talk about what needs attention.

Send me a link to your Google listing for a free first look. I’ll share a few observations about what customers are saying. If it’s useful, we can talk about going deeper.

Request a free first look ↗